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The Eagle was a brand of Chrysler Corporation and was marketed till the end of the 1998 model year. Chrysler Corporation got the idea of getting a new renowned name template to increase competitiveness in the market. After the initial hits and misses, the company purchased the next largest automobile company AMC in 1987 which led to the acquisition of Jeep.

The company came up with a whole new entity Eagle named after the AMC Eagle car. Several jeeps carried the name Eagle until it was discontinued in 1998. Although the brand lived for a short period of time, the Eagle Vision sold in good numbers. Especially the sporty Eagle Talon that sold more than 115,000 units.

However, Chrysler couldn't allow his effort to go down the drain, so he strikes an agreement with Renault. Different variants like the Renault Medallion were sold, but unfortunately, due to inadequate resources, the sales were poor in the North America market. More interestingly, Eagle also sold some Mitsubishies, the likes of the Mitsubishi Eclipse which was renamed as Eagle Talon. Besides, the XJ Cherokee said to be a combination of Renault and Mitsubishi's designs, was quite popular.

The last car introduced was the Eagle vision but was sold in Europe as the Chrysler Vision. However, in 1997, Chrysler made an announcement about the halting of the Eagle and 1998 was the last design cycle.

Eagle Wagon, Medallion, Premier and Vista were a few of the Eagle cars marketed by Chrysler. However, due to the lack of coherent promotional strategies led to the failure of these Eagle cars. Gradually, Chrysler lost interest in the Eagle brand name

A variety of cars from different manufacturers from three countries all under the umbrella of a single corporate. But in it’s last days the consumers were left confused with the identity of brand Eagle and what it was. Eagle just turned out to be a brilliant yet unsuccessful brand.